Allude was founded in 1993 by Andrea Karg in Munich and began as a love story between the creative director and her favourite luxurious material cashmere. It was love at the first touch. 25 years ago Andrea Karg was fascinated by this super luxurious and soft cashmere fibre. Allude is one of the market leaders in the luxury knitwear segment of the global apparel market. The brand focuses on the development and marketing of high-end designer cashmere knitwear for women and the entire family. The Allude brand world comprises the collections for Women, Men, Accessories and Home Collection. Seeking in vain for contemporary knits in feminine shapes made out of cashmere the creative head decided to create her own knitwear line. Allude is stocked in over 700 boutiques and department stores in over 32 countries.